R+P Post 14: My target audience

After looking into different target audiences, we were able to figure out who our core/primary, secondary and tertiary audiences are for our particular song choice and music video.

Core Audience
Students aged 16-25, mainly females

Due to the age of our artists in the duo (21 and 23), they will appeal to a younger audience made up of teenagers and students. This is because of their urban image, wearing brands that many students will have heard of and are likely to wear themselves. Also, the track that we are making a music video to talks about breaking free from restraints in the lyrics and so teenagers who are rebelling from life's commitments and hold-backs would be able to relate to the music. To the right is one of our friends, Emily (17), who we spoke to about our music video project and she told us that she personally really enjoys our song track and that she can relate to our video ideas.

Secondary Audience

Fans of the synthpop and electronic genre

Our song has strong instrumentals and a catchy electronic beat which would appeal to fans of the snythpop genre. Along with this, the rest of the songs on our album will be based around this genre, possible playing around with different electronic beats and some may not include lyrics. Our secondary audience could be made up of both younger and older people because snythpop appeals to all ages and originated in the 80s so is likely to have fans that have supported the genre since then. To the left is Ollie (17), he like the idea of our artists but is more compelled by the snythpop music than anything else.