Jorja Smith is someone who oozes a sense of self love and she stands up for what she believes is right, focusing on current issues such as oppressive policing which is referenced in her song 'Blue Lights'. She is new on the UK music scene which makes her more of an influence as our duo are also new and trying to appeal to as many people as possible.
A lot of her music gets released on SoundCloud which is a platform that many students use to listen to tracks that they like and this is something we liked about her because it shows that she understands youth, which is also reflected in her music. We want our artist to have the same relatability as Jorja Smith, and as they share the same target audience, we think it would be a good idea to release their songs on SoundCloud as well and have tracks that focus on real issues.
Moreover, Jorja Smith has a good image about her. She comes across as a very down to earth girl and shows an interest in UK fashion trends, something that is important for our artist. She wears clothes such as denim jackets and crop tops, and accessorises with big hoop earrings.
Wearing a bomber jacket - reference for fashion |
This song talks about some of the issues he faces, particularly rising above the stuff that is said about him |
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