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| Ashley William's collection |
UK culture plays a huge part in our influences because one of the main things we want to achieve is a real UK image for our artist. Their British, more specifically; London, roots have to be really obvious in order for us to achieve this and so one of the aspects we focused on is London Fashion Week, something which I'm personally really interested in.
An element of London Fashion Week that really stood out to me was what BBC called 'The Kids are alright'. An article was written about the 'kids' style, with images showing the gritty, slightly punk look. Our artist is all about being outgoing, wild and reckless and this is in part represented through her choice of clothes, as will be seen in our music video.
Therefore, to successfully present these qualities, we looked to London Fashion Week to take inspiration from the bold outfits that British kids wear.
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| Article published on the BBC website |
Therefore, to successfully present these qualities, we looked to London Fashion Week to take inspiration from the bold outfits that British kids wear.
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| We will take inspiration from the bright colours |
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