Evaluation Question 5: How did you attract/address your audience?

In order to make our film compelling to our target audience, we use the Uses and Gratifications Theory which focuses on particular aspects that people gain from media.

We stuck to the conventions of British independent teen dramas:

• Gritty and hard-hitting topics
• Stereotypes of teenagers (mainly negative)
• Used current music to help set the style/tone of the film

We wanted to get audience feedback from our target audience and media teachers to see if our film would be appealing. We got this feedback after our rough cut and then after our final product.

We took this on board when shooting and editing our final product, changing the parts that people didn't think worked well and keeping the parts that people liked.

To emphasise Lola's character and make it clear that she is the protagonist, we added a slow motion effect to the shots where it is just her - this makes her stand out.

We also added an effect when Lola walks in to see Marlon talking to another girl to make the build up the slap more obvious and exciting to the audience.

We made a graph to see what people thought of the final outcome and weather the changes we made had a positive impact on the feedback. We asked 10 people in our school year (year 12).

Our feedback at the end is clearly very positive and so we are happy with our ability to attract and address our audience,