Our chosen production company is Stealth Films and our chosen distribution company is StudioCanal.
To market our film, we would have to consider our target audience (teenagers in London) and how they would be informed about this new film. The main marketing strategies we would use are; a trailer, posters and creating social media accounts.
Trailer:
This would show the main characters in it and use a variety of London locations to make the film seem relatable and current. It could also include a soundtrack from a current urban artist such as Bugzy Malone. The trailer would be released in the evenings on TV as this is the time when most teenagers watch programmes, and would also be available to watch on YouTube as this is a popular website among most people.
Posters:
The posters would include the main characters of different ethnicities to reach out to everyone in our target audience and would use bold colours such as red to make it eye catching and appealing. These could be found on the sides of buses and dotted around London.
Social Media:
A Twitter and Facebook page would be made, with links to cinema websites where tickets can be bought to see the film, as well as links to interviews with cast members in order to give the audience a bit more insight into the film and make them more intrigued. Social media is major within the teenage community and people are able to share links and post about things, so our film awareness would spread quickly this way.
Our film would be released in different formats such as in the cinema, DVD, Blu-Ray and subscription sites like Netflix.
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