R+P Post 11: Artist websites that have inspired and influenced my ideas

Artist websites are an essential part of marketing for the artist as they serve as the hub of information. They contain links to other platforms such as the artist's social media accounts and links to their music or store. Websites allow for cross media convergence as radio broadcasts can be accessed as well as articles that have been written.

A website I particularly liked is Wilkinson's website. He is a dj known especially for his drum and bass music and he has toured all over the world.

His website appealed to me because it is easy and simple to navigate which means that people viewing it won't feel frustrated when trying to gain quick knowledge of tour dates for example.

The bar at the top has links to all the information that a fan would want to know and these links then take you down the home page to where that certain information is.

His website uses a range of colour to draw his audience in, so despite the fact that it is a simple website, it still remains effective and interesting. His links allow you to like and tweet them so that he can gain popularity through social media which is very important as many people now have social media accounts and it's a quick way to get his music out.

I want to aim to make our artist's website similar to this one so that one can have fast access to vital information. However, to make it slightly more interactive, I would incorporate games and quizzes (as seen on Little Mix's website below), so that the fans can feel more involved with the artist. Our target audience is student aged 16-25 and so they would be interested in doing quizzes, but perhaps games would appeal to a wider audience such as a younger audience and synthpop fans.